An authentic airdrop marketing proposal?

April 5, 2019 | by Mike Albert,

How would you know if you received an authentic airdrop marketing proposal?


At AirdropRating, we care the most about our client’s satisfaction. As a matter of fact, almost all of our clients come back to us in case they have a new airdrop/bounty or just a new round. When speaking with potential clients regarding on-going airdrop promotions; we find out about other proposals they get, and their questions and concerns are being heard. While there are several legitimate websites and channels on the new airdrop promotion industry, there is also a lot of fraud. Clients may receive many offers and have to pick the best one(s) to obtain the best results.

Listed below are the factors you should consider and verify to avoid getting ripped off with false offers, such as fake website traffic, bot traffic, and social channels.

1. Social channels without a website
When you receive an offer to get promoted on social channels only, it is most likely a fraud. It is easier to fake social channels, and perhaps a real entity possess an actual website. It’s important to request a viewing of the website and see how it links to the relevant social channels.

2. Website age and statistics
Check the website age; make sure it is not a website that was recently launched. You can utilize tools like Alexa or Similarweb, but it still does not suffice. We also encourage you to examine the SEO score of the website using tools like MOZ (PA/DA), as these tools are foolproof and it’s not easy to fake these results.

3. Make sure you get an offer from the legitimate website owner
Anyone can claim he is the owner of the website or entity. However, you need to see actual evidences. Don't be embarrassed to ask for proofs and come up with a creative request. For example, ask for an email from the same website domain or ask them to upload some HTML or edit any file which proves they have control over the website.

4. Too good to be true promises
When someone tells you, "We will post your campaign on our Telegram, and you will receive more than 5000 participants", it is a red flag. The success of the promotion also depends on your project and airdrop quality, that's why promising any result, which is too good, is not a good sign.

5. Verify who is the team behind the website
The web is anonymous, and there’s no possible way for you to know who is sending you an email or telegram message. You should ask who is behind the website, go to the about page, check the Linkedin accounts, and make sure the owners are not anonymous. It is important that you know who you are speaking with.

6. Look for other clients like you
While you most probably would not communicate with other clients, you can still see the results of other projects that have been promoted on the website itself. If you can’t find it, just ask for it.

7. Exclusive airdrops
Websites and entities who operate exclusive airdrops for legitimate companies are probably better than just a website with listing ongoing airdrops. The level of trust for websites doing exclusive airdrops for good companies is significantly higher than those who just contains a promotion of on-going airdrops.

8. Request for a voice/video call    
If you’re still uncertain, you can request a video chat where you can ask further questions and get answers in real time. 

9. Inquire about the different payment methods   
If the other side offers you to get paid using anonymous payment methods, consider it as a red flag. You might want to avoid working with traditional payment methods such as banks, credit cards, etc. Nonetheless, you should still ask for these options.

We hope you found these tips useful. Feel free to contact me at [email protected] 

Mike, AirdropRating